I’m not going to pretend to be an expert on the following subject, because I’m really not, I’m just going to provide my perspective on this little matter which has begun to concern me.
I’m a consumer. And I’m going to take a wild stab in the dark and say you are too. I consume a hell of a lot more information that I ever produce, which annoys me, but it seems ultimately impossible for me to even get anywhere near to equalling it out. I will always consume more than I produce, from so many different sources, from the sites I visit and the tweets I follow, to the videos I watch and the archaic tv droning on in the background (AGH I hate the tv).
I’ve recently made the conscious decision to change some of my inputs, the sources of the things I’m consuming to a different language. I’ve started listening to Japanese podcasts and reading Japanese sites, and even started playing Japanese games.
One of the truly glorious things about our beloved internet is the equality of information. All the little bits and bytes travel through the tubes with the same speed, with the same importance. The only limitations being whether you have a decent internet connection and wether the site can handle it’s traffic. I can view Japanese sites easily, but I’ve started coming up against blocks, and I can’t understand why they are there.

I can access the Japanese itunes store and download podcasts no problem. I can’t download Japanese music or any other paid content. If I wanted to do that I would have to have a credit card registered in Japan or a Japanese itunes gift card. I don’t understand this block. Is it really that difficult to make £ into ¥? If other internet companies such as Paypal can change currencies without exploding I’d expect Apple to be able to. I doubt it’s a problem with downloading from the countries servers from the other side of the world, downloading podcasts isn’t a problem. So why am I blocked from paid for content? The only way I can understand it from the perspective of the music and media industries, trying to keep media localized. Maybe they like to make the sales charts regional.
Basically, you consume the content they deem applicable for where you live. You speak English, you will watch English programs and listen to English music, and you will buy products made for English speakers. You will stay in your little cultural bubble, with your cultures norms, and not consume media for people who don’t speak English. You wont like them, they don’t speak English.
Maybe there is a genuine reason why the all mighty Apple (gosh, you’re so pretty) couldn’t make the itunes stores available to everyone worldwide. Maybe it hurt their heads. But it smells funky. (Apple I love you, please don’t hurt me).

From the lovely xkcd.
But one thing I really don’t get, which really seems like something that seems more like an arse to implement than to get rid of. Or not even have in the first place: game and DVD region locking.
Ok, so some countries are PAL and some countries are NTSC. But seriously, what is the point in region locking DVDs and games apart from making things a ball ache to import / export?
Oh yeah, charging different prices in different countries.
“There are many purposes that region coding can achieve, but the primary one is price discrimination, i.e., allowing the manufacturer to demand a higher or lower price depending on what the market will allow. There is great disparity among the regions of the world in how much a person is willing to pay for a DVD. Price discrimination is especially applicable to DVDs, as the marginal cost of selling one DVD is relatively small, allowing the seller a great deal of flexibility in pricing.”
- from the lovely Wikipedia
I also do think that it’s to keep people dumb, and ignorant. In our little cultural bubbles. Liking and doing what everyone else likes.
There are region free DVD players, and some of the current generation consoles aren’t completely region locked. The DS, PSP, PS3 and Xbox 360 all have some region free aspects. But downloadable content is still region locked. If anything downloadable content should be used to open up the language options. Can’t fit several languages on the physical game? Offer language pack downloads. Releasing the film / game in the country doesn’t seem profitable? Offer it as a download. If you’re going to whinge and complain about people pirating your precious copyrighted material don’t add blocks to languages and content. Open it up. Make all the content available in all languages the content is produced for. Don’t assume people don’t want things because they live in a certain country. When countries are becoming more multicultural and the internet is opening access to information from countries from around the world don’t be surprised when people start to make decisions about how they want to consume content that fall out of what you provide.
In summary, media = YAY. Language / region locks = BOO.
Filed under: Japanese, rant by fio
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